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	1.	Administración estratégica de marca branding. by Keller, Kevin Lane Edition: Tercera Edición Language: Spanish Publication details: México Pearson Educación 2008 Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.401 / K29, ... Place hold Add to cart (remove)
	2.	Marketing. Las ideas, el conocimiento y la acción. by Bilancio, Guillermo Language: Spa Publication details: México Pearson Prentice Hall 2008 Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / B595, ... Place hold Add to cart (remove)
	3.	Posicionamiento de marca. Conceptos útiles de marketing estratégico. by Lutz, Richard J Weitz, Barton A Series: Lo que enseñan los mejores MBA ; Volumen 3Language: Spa Publication details: Barcelona España McGraw-Hill Bresca Editorial, S.L Profite Editorial 2010 Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / L975. Place hold Add to cart (remove)
	4.	Relevancia de la marca. Hacer a los competidores irrelevantes. by Aaker, David A Language: spa. Publication details: Madrid, España Pearson Educación 2012 Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.827 / AA111. Place hold Add to cart (remove)
	5.	Diseño de productos turísticos. by Díaz, Beatriz Language: Spanish Publication details: Madrid, España Editorial Síntesis 2011 Availability: Items available for loan: CIBESPAM-MFL (4)Call number: 338.4791 / D542, ... Place hold Add to cart (remove)
	6.	Dirección de marketing. by Iacobucci, Dawn Edition: Primera Edición Language: Spanish Publication details: Ciudad de México Cengage Learning Editores 2020 Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / IA11. Place hold Add to cart (remove)