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1.
Relevancia de la marca. Hacer a los competidores irrelevantes. by Language: spa.
Publication details: Madrid, España Pearson Educación 2012
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.827 / AA111.

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2.
Liderazgo de marca. by Series: Líderes del management. MarketingLanguage: spa.
Publication details: Barcelona, España Deusto 2006
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.827 / AA111.

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