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1.
Mezcla promocional by
Publication details: México Pearson Educación 2011
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / T276.

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2.
Casos de mercadotecnia. by
Edition: Segunda Edición
Language: Spa
Publication details: México McGraw Hill 2008
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / F529.

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3.
Dirección de marketing. by
Edition: Primera Edición
Language: Spanish
Publication details: Ciudad de México Cengage Learning Editores 2020
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / IA11.

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