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1.
Mercadotecnia by
Edition: Tercera Edición
Language: Spa
Publication details: México McGraw Hill 2004
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / F529.

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2.
Casos de mercadotecnia. by
Edition: Segunda Edición
Language: Spa
Publication details: México McGraw Hill 2008
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / F529.

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