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1. Manual del administrador de empresas. Soluciones prácticas.

by Albert Kenneth, J.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México McGraw-Hill 1986Availability: Items available for loan: [Call number: 658 / AL333] (1).

2. Manual del administrador de empresas. Soluciones prácticas.

by Albert, Kenneth J.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México McGraw-Hill 1986Availability: Items available for loan: [Call number: 658 / AL333] (1).

3. Marketing. Guía didáctica.

by Ortega V. Mayra Janeth | Rojas Betancourt, Iván Gonzalo.

Edition: Segunda EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Loja Ecuador Universidad Técnica Particular de Loja 2010Availability: Items available for loan: [Call number: 658.8 / OR77] (1).

4. Domine el marketing para alcanzar el éxito.

by Palao, Jorge | Gómez García, Vicent.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Lima Perúa Palao Editores 2009Availability: Items available for loan: [Call number: 658.8 / P154] (1).

5. El futuro de los negocios.

by Gitman, Larry J | McDaniel, Carl.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Thompson Editores 2001Availability: Items available for loan: [Call number: 650.1 / G536] (1).

6. Gestión de los negocios internacionales.

by Gnazzo, Liliana E | Ledesma, Carlos A | Domínguez, Mirta | Elaskar, Luis | Espina, Javier R | Ochoa, Raúl V | Peña, Gonzalo D | Urdaniz, Fernando.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Buenos Aires, Argentina Pearson Education 2007Availability: Items available for loan: [Call number: 658.18 / G571] (2).

7. Mercadotecnia

by Fischer de la Vega, Laura | Espejo Callado, Jorge Ángel.

Edition: Tercera EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México McGraw Hill 2004Availability: Items available for loan: [Call number: 658.8 / F529] (1).

8. Mercadotecnia.

by Fischer de la Vega, Laura Estela | Callado Espejo, Jorge.

Edition: Cuarta EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México McGraw Hill 2011Availability: Items available for loan: [Call number: 658.8 / F529] (3).

9. Elementos básicos de mercadotecnia. Comportamientos de compra. Producto-Mercado-Precio. Proceso de distribución. Promoción de ventas. Relaciones públicas. Fuerza de ventas.

by Eyssautier de la Mora, Maurice.

Edition: Quinta EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Trillas 2008Availability: Items available for loan: [Call number: 658.8 / EY98] (2).

10. Mercadotecnia. Aspectos esenciales de la mercadotecnia. Mercadotecnia deportiva, organismos públicos, tecnología, servicios financieros. Desarrollo de patrocinios y eventos.

by Ritchie, Chris.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Trillas 2012Availability: Items available for loan: [Call number: 658.8 / R598] (2).

11. El plan de negocios para la industria restaurantera.

by Durón García, Carlos.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Trillas 2006Availability: Items available for loan: [Call number: 647.95 / D964] (1).

12. Ingeniería del menú.

by Durón García, Carlos.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Trillas 2011Availability: Items available for loan: [Call number: 642 / D964] (2).

13. Principios de administración.

by Vargas Cuevas, Luis.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Guayaquil, Ecuador Universidad de Guayaquil 2010Availability: Items available for loan: [Call number: 658 / V297] (1).

14. Mercadotecnia y productividad turística.

by Cárdenas Tabares, Fabio.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Trillas 1991Availability: Items available for loan: [Call number: 658.8 / C266] (1).

15. Gerencia de mercadeo y ambiente.

by Leiva Pérez, Agustín | Macías Andrade, Edison | Najarro Quintero, Rodolfo | Bernal Gutierrez, Azucena | Andrade Candell, Joffre.

Edition: Primera EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador Editorial Humus ESPAM MFL 2017Availability: Items available for loan: [Call number: 658.802 / L533] (6).

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