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1.
Comportamiento del consumidor by
Edition: Décima Edición
Language: Spa
Publication details: México Pearson Education Prentice Hall 2010
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8342 / SC333, ...

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2.
Mercadotecnia. by Series: Educación
Edition: Cuarta Edición
Language: Spa
Publication details: México McGraw Hill 2011
Availability: Items available for loan: CIBESPAM-MFL (3)Call number: 658.8 / F529, ...

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3.
Casos de mercadotecnia. by
Edition: Segunda Edición
Language: Spa
Publication details: México McGraw Hill 2008
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / F529.

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