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1.
Casos de mercadotecnia. by
Edition: Segunda Edición
Language: Spa
Publication details: México McGraw Hill 2008
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / F529.

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2.
Comportamiento del consumidor. by
Edition: Séptima Edición
Language: Spanish
Publication details: México Cengage Learning 2018
Online access:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.834 2 / H867.

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