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1.
Mercadotecnia by
Edition: Sexta Edición
Language: Spa
Publication details: México Prentice Hall 1996
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / K87.

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2.
Fundamentos de marketing. by
Edition: Octava Edición
Language: spa.
Publication details: México Pearson Educación 2008
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / K87.

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3.
Principios de marketing. by
Edition: Décimoséptima edición
Language: Spanish
Publication details: Madrid, España Pearson Educación 2018
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / K87.

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