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1.
Estrategia de marketing. by
Edition: Quinta Edición
Language: Spa
Publication details: México Cengage Learning 2012
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / F383, ...

2.
Marketing. Las ideas, el conocimiento y la acción. by Language: Spa
Publication details: México Pearson Prentice Hall 2008
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / B595, ...

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