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1.
Marketing de servicios. Zeithaml by
Edition: Quinta Edición
Language: Spa
Publication details: México McGraw-Hill 2009
Availability: Items available for loan: CIBESPAM-MFL (4)Call number: 658.8 / Z48, ...

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2.
La Esencia de la Estrategia de Marketing. La estrategia a partir del consumidor. by Language: Spa
Publication details: México D.F., México Cengage Learning 2011
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / H768, ...

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3.
Comportamiento del consumidor. by
Edition: Octava Edición
Language: spa.
Publication details: México Pearson Educación 2005
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8342 / SC333.

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4.
Comportamiento del consumidor. by
Edition: Séptima Edición
Language: Spanish
Publication details: México Cengage Learning 2018
Online access:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.834 2 / H867.

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