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1.
Comercio y marketing internacional. by
Edition: Cuarta Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Cengage Learning 2010
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 382 / L616.

2.
Marketing. by
Edition: Undécima Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México, D.F. Cengage Learning 2011
Availability: Items available for loan: CIBESPAM-MFL (3)Call number: 658.8 / L218, ...

3.
Dirección de marketing. Gestión estratégica y operativa del mercado. by
Edition: Segunda Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México McGraw-Hill 2009
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / L177, ...

4.
Estrategia de marketing. by
Edition: Quinta Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Cengage Learning 2012
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / F383, ...

5.
Marketing. Planeación estratégica de la teoría a la práctica. by Series: ; Tomo 3.
Edition: Undécima Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Santafé de Bogotá Colombia Mc Graw Hill 1996
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / M478, ...

6.
Logística comercial Gestión comercial y marketing. Comercio y marketing by
Edition: Segunda Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid España Paraninfo 2010
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / L864.

7.
Marketing de servicios. Zeithaml by
Edition: Quinta Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México McGraw-Hill 2009
Availability: Items available for loan: CIBESPAM-MFL (4)Call number: 658.8 / Z48, ...

8.
Marketing internacional. by
Edition: Tercera Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México McGraw-Hill Interamericana Editores, S.A. 2010
Availability: Items available for loan: CIBESPAM-MFL (3)Call number: 658.8 / C359, ...

9.
Marketing en el fitness. Gestión de servicios deportivos: fidelizar y captar nuevos clientes. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Barcelona España Editorial Paidrotribo 2012
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / N223, ...

10.
Marketing internacional. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid España Pirámide 2004
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / N677.

11.
Marketing Internacional. by
Edition: Quinta Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Pearson 2009
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / K26.

12.
Marketing contemporáneo. by
Edition: Décima Quinta Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Cengage Learning 2012
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / K96, ...

13.
Marketing político. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Cengage Learning 2011
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / L616, ...

14.
Publicidad, promoción y comunicación integral en marketing. by
Edition: Cuarta Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Mexico Prentice Hall 2010
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 659.1 / C626, ...

15.
Gestión de marketing en el turismo rural. Turismo y hostelería by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid España Pearson Educación 2004
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / M489.

16.
Marketing de servicios. Personal, tecnología y estrategia. by
Edition: Sexta Edicón
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México . D.F. Pearson 2009
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / L944.

17.
Marketing. Guía didáctica. by Series: Guía didáctica
Edition: Segunda Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Loja Ecuador Universidad Técnica Particular de Loja 2010
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / OR77.

18.
Marketing internacional by Series: Guía didáctica
Edition: Cuarta Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Loja Ecuador Universidad Técnica Particular de Loja 2011
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / R763, ...

19.
Marketing. Las ideas, el conocimiento y la acción. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Pearson Prentice Hall 2008
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / B595, ...

20.
Canales de marketing y distribución comercial. Un enfoque de administración de relaciones. by
Edition: Segunda Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Mc Graw Hill 2005
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / P393, ...

21.
Domine el marketing para alcanzar el éxito. by Series: ; Volúmen 4.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Lima Perúa Palao Editores 2009
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / P154.

22.
Posicionamiento de marca. Conceptos útiles de marketing estratégico. by Series: Lo que enseñan los mejores MBA ; Volumen 3
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Barcelona España McGraw-Hill Bresca Editorial, S.L Profite Editorial 2010
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / L975.

23.
Administración II. Guía didáctica. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Loja, Ecuador UTPL 2008
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658 / C512.

24.
Administración de ventas. by
Edition: Octava Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Pearson Educación 2012
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.81 / J62.

25.
Introducción a los negocios. En un mundo cambiante. by
Edition: Séptima Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México McGraw-Hill Interamericana Editores S.A. 2010
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 650.1 / F383.

26.
El futuro de los negocios. by
Edition: Quinta Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Thompson Editores 2007
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 650.1 / G536.

27.
Negocios internacionales. Ambientes y operaciones. by
Edition: Decimosegunda Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Pearson Educación 2010
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.18 / D186, ...

28.
Negocios internacionales. Un enfoque de administración estratégica. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México McGraw-Hill 1997
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.18 / R932.

29.
Gestión de la formación en las organizaciones. by Series: Manuales prásticos de Psicología ; 31
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid, España Editorial Sintesis 2012
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.1 / P434.

30.
Marketing Experiencia, liderazgo, innovación. by
Edition: Novena Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México McGraw Hill Educación 2009
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / K39, ...

31.
Marketing de servicios. by Series: Guía Didáctica
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Loja, Ecuador Universidad Técnica Particular de Loja 2011
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / C352.

32.
Fundamentos de marketing. Ejercicios en internet. Suplemento a la obra. by
Edition: Onceava Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México McGraw-Hill 2000
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / ST792.

33.
SMART. Lo fundamental y lo más efectivo acerca de los clientes. by Series: Serie de gerencia práctica. Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Santafé de Bogotá, Colombia McGraw-Hill Interamericana, S.A. 2000
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / J42.

34.
Lo fundamental y lo más efectivo acerca del marketing. by Series: Smart. Serie de gerencia práctica. Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Bogotá, Colombia McGraw Hill 2002
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / M342.

35.
Investigación integral de mercados. Decisiones sin incertidumbre. by
Edition: Tercera Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Bogotá, Colombia McGraw Hill 2005
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.83 / J35.

36.
Investigación de mercados. Un enfoque aplicado. by
Edition: Quinta Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Colombia McGraw Hill 1998
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.83 / K55.

37.
Nuevo producto. Creatividad, innovación y marketing. by
Edition: Tercera Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Bogotá, Colombia McGraw-Hill 2001
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.83 / SC357.

38.
Tu potencial emprendedor. by
Edition: Primera Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Pearson Educación 2007
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.11 / OL51.

39.
Relevancia de la marca. Hacer a los competidores irrelevantes. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid, España Pearson Educación 2012
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.827 / AA111.

40.
Publicidad y promoción en las empresas turísticas. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid- España Editorial Síntesis 2011
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 659.19 / C198.

41.
Venta de servicios turísticos. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid- España Editorial Síntesis 2012
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 338.4791 / AM498.

42.
Marketing turístico. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid- España Paraninfo 2012
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / OJ39.

43.
Marketing turístico. by
Edition: Primera Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid, España Editorial Síntesis 2011
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / ES74, ...

44.
Introducción al turismo. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Trillas 1991 (reimp. 2012)
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 338.4791 / G981.

45.
Comportamiento del consumidor. by
Edition: Octava Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Pearson Educación 2005
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8342 / SC333.

46.
Enciclopedia de marketing y ventas. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Barcelona, España Oceano Grupo Editorial [s.f.]
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / F382.

47.
Enciclopedia del empresario. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Barcelona, España Oceano Grupo Editorial 2001
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.421 / OC15.

48.
Fundamentos de marketing. by
Edition: Octava Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Pearson Educación 2008
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / K87.

49.
Las 11 leyes inmutables de la creación de marcas en internet. by Series: Líderes del management. Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Barcelona, España Deusto 2006
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.827 / R559.

50.
Liderazgo de marca. by Series: Líderes del management. Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Barcelona, España Deusto 2006
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.827 / AA111.

51.
Los 10 pecados capitales del marketing. Indicios y soluciones. by Series: Líderes del management. Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Barcelona, España Deusto 2006
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / K87.

52.
Introducción al turismo. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Trillas 1991 (reimp. 1997)
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 338.4791 / G981.

53.
Comercialización de productos y servicios turísticos. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: España Paraninfo 2000
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 338.4791 / M644.

54.
Desarrollo de la marca turística del cantón Bolívar provincia de Manabí. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2012
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: T-T / 8.

55.
Diseño de un plan de marketing turístico para el Hotel Escuela de la Espam MFL en el cantón Bolívar- provincia de Manabí. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2013
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: T-T / 13.

56.
Plan de marketing turístico para el desarrollo comercial del cantón Bolívar. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2014
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: T-T / 28.

57.
Plan de marketing para la comercialización turística del hostal Carrizal Inn en el cantón Bolívar provincia de Manabí. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2014
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: T-T / 34.

58.
Promoción turística basada en un sitio web para el desarrollo turístico del cantón Bolívar. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2017
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: T-T / 61.

59.
Estudio de mercado para la construcción de un resort que fomente el desarrollo turístico rural en el cantón Chone. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2017
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: T-T / 62.

60.
Plan de marketing turístico territorial que fomente el desarrollo sostenible del cantón Chone. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2017
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: T-T / 68.

61.
Distribution Planning and Control [electronic resource] : Managing in the Era of Supply Chain Management / by David Frederick Ross. by
Edition: 3rd ed. 2015.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Boston, MA : Springer US : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

62.
Spare Parts Inventory Control under System Availability Constraints [electronic resource] / by Geert-Jan van Houtum, Bram Kranenburg. by Series: International Series in Operations Research & Management Science ; 227
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Boston, MA : Springer US : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

63.
64.
Social Media Marketing in Tourism and Hospitality [electronic resource] / by Roberta Minazzi. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

65.
Tourism in Latin America [electronic resource] : Cases of Success / edited by Alexandre Panosso Netto, Luiz Gonzaga Godoi Trigo. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

66.
Enabling Horizontal Collaboration Through Continuous Relational Learning [electronic resource] / by Maria Jesus Saenz, Eduardo Ubaghs, Alejandra Isabel Cuevas. by Series: SpringerBriefs in Operations Research
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

67.
Decision Making and Optimization [electronic resource] : Special Matrices and Their Applications in Economics and Management / by Martin Gavalec, Jaroslav Ramík, Karel Zimmermann. by Series: Lecture Notes in Economics and Mathematical Systems ; 677
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

68.
Internet-Based Customer Value Management [electronic resource] : Developing Customer Relationships Online / by Tymoteusz Doligalski. by Series: Management for Professionals
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

69.
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Leroy Robinson, Jr. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

70.
The Sustainable Global Marketplace [electronic resource] : Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference / edited by Mary Conway Dato-on. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

71.
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... [electronic resource] : Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference / edited by Leroy Robinson, Jr. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

72.
Ideas in Marketing: Finding the New and Polishing the Old [electronic resource] : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / edited by Krzysztof Kubacki. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

73.
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Leroy Robinson, Jr. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

74.
Marketing Horizons: A 1980's Perspective [electronic resource] : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference / edited by Venkatakrishna V. Bellur. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

75.
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Naresh K. Malhotra. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

76.
Value Chain Marketing [electronic resource] : A Marketing Strategy to Overcome Immediate Customer Innovation Resistance / by Stephanie Hintze. by Series: Contributions to Management Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

77.
Vertical Cooperative Advertising in Supply Chain Management [electronic resource] : A Game-Theoretic Analysis / by Gerhard Aust. by Series: Contributions to Management Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

78.
Revolution in Marketing: Market Driving Changes [electronic resource] : Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference / edited by Harlan E. Spotts. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

79.
Marketing, Technology and Customer Commitment in the New Economy [electronic resource] : Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference / edited by Harlan E. Spotts. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

80.
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Dawn R. Deeter-Schmelz. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

81.
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Dheeraj Sharma, Shaheen Borna. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

82.
83.
Creating and Delivering Value in Marketing [electronic resource] : Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference / edited by Harlan E. Spotts. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

84.
Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Harlan E. Spotts. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

85.
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Harlan E. Spotts, H. Lee Meadow. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

86.
New Meanings for Marketing in a New Millennium [electronic resource] : Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference / edited by Melissa Moore, Robert S. Moore. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

87.
Rethinking Place Branding [electronic resource] : Comprehensive Brand Development for Cities and Regions / edited by Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
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Availability: Items available for loan: (1)Call number: Business and Economics.

88.
Fundamentals of Business-to-Business Marketing [electronic resource] : Mastering Business Markets / edited by Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger. by Series: Springer Texts in Business and Economics
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

89.
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Charles H. Noble. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

90.
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by John B. Ford, Earl D. Honeycutt, Jr. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

91.
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Elizabeth J. Wilson, Joseph F. Hair, Jr. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

92.
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Elizabeth J. Wilson, Joseph F. Hair. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

93.
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Roger Gomes. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

94.
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Michael Levy, Dhruv Grewal. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

95.
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Elizabeth J. Wilson, William C. Black. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

96.
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Victoria L. Crittenden. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

97.
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by B. J. Dunlap. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

98.
Cloud Computing for Logistics [electronic resource] / edited by Michael ten Hompel, Jakob Rehof, Oliver Wolf. by Series: Lecture Notes in Logistics
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

99.
Boundary Spanning Elements and the Marketing Function in Organizations [electronic resource] : Concepts and Empirical Studies / edited by Sunil Sahadev, Keyoor Purani, Neeru Malhotra. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
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Availability: Items available for loan: (1)Call number: Business and Economics.

100.
Information and Communication Technologies in Tourism 2015 [electronic resource] : Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015 / edited by Iis Tussyadiah, Alessandro Inversini. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

101.
Adoption of Innovation [electronic resource] : Balancing Internal and External Stakeholders in the Marketing of Innovation / edited by Alexander Brem, Éric Viardot. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

102.
Cultural Tourism in a Digital Era [electronic resource] : First International Conference IACuDiT, Athens, 2014 / edited by Vicky Katsoni. by Series: Springer Proceedings in Business and Economics
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

103.
Fuzzy Classification of Online Customers [electronic resource] / by Nicolas Werro. by Series: Fuzzy Management Methods
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

104.
Multichannel Commerce [electronic resource] : A Consumer Perspective on the Integration of Physical and Electronic Channels / by Manuel Trenz. by Series: Progress in IS
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

105.
Wine Queens [electronic resource] : Understanding the Role of Women in Wine Marketing / by Mojca Ramšak. by Series: SpringerBriefs in Business
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

106.
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by John C. Rogers III, Charles W. Lamb, Jr. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

107.
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Naresh K. Malhotra. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

108.
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Vinay Kothari. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

109.
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Jay D. Lindquist. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

110.
The 1980's: A Decade of Marketing Challenges [electronic resource] : Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference / edited by Venkatakrishna V. Bellur. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

111.
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Kenneth D. Bahn. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

112.
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Robert L. King. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

113.
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Jon M. Hawes, George B. Glisan. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

114.
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Jon M. Hawes. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

115.
Proceedings of the 1995 World Marketing Congress [electronic resource] / edited by K. Grant, I. Walker. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

116.
Proceedings of the 1988 International Conference of Services Marketing [electronic resource] / edited by Edward G. Thomas, S.R. Rao. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

117.
Proceedings of the 1997 World Marketing Congress [electronic resource] / edited by Samsinar MD Sidin, Ajay K. Manrai. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

118.
Proceedings of the 1993 World Marketing Congress [electronic resource] / edited by M. Joseph Sirgy, Kenneth D. Bahn, Tunc Erem. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

119.
Global Perspectives in Marketing for the 21st Century [electronic resource] : Proceedings of the 1999 World Marketing Congress / edited by Ajay K. Manrai, H. Lee Meadow. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

120.
Proceedings of the 1998 Multicultural Marketing Conference [electronic resource] / edited by Jean-Charles Chebat, A. Ben Oumlil. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

121.
Minority Marketing: Research Perspectives for the 1990s [electronic resource] : Proceedings of the 1993 Minority Marketing Congress / edited by Robert L. King. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

122.
Minority Marketing: Issues and Prospects [electronic resource] : Proceedings of the 1987 Minority Marketing Congress / edited by Robert L. King. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

123.
Proceedings of the 1996 Multicultural Marketing Conference [electronic resource] / edited by Pravat K. Choudhury. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

124.
Handbook of Media Branding [electronic resource] / edited by Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
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125.
Marketing in Transition: Scarcity, Globalism, & Sustainability [electronic resource] : Proceedings of the 2009 World Marketing Congress / edited by Colin L. Campbell. by Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

126.
Brand Building and Marketing in Key Emerging Markets [electronic resource] : A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil / by Niklas Schaffmeister. by Series: Management for Professionals
Edition: 1st ed. 2015.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
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Availability: Items available for loan: (1)Call number: Business and Economics.

127.
128.
Confessions of the Pricing Man [electronic resource] : How Price Affects Everything / by Hermann Simon. by
Edition: 1st ed. 2015.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Copernicus, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

129.
LISS 2013 [electronic resource] : Proceedings of 3rd International Conference on Logistics, Informatics and Service Science / edited by Runtong Zhang, Zhenji Zhang, Kecheng Liu, Juliang Zhang. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015 In: Springer eBooks
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Availability: Items available for loan: (1)Call number: Business and Economics.

130.
Innovation and Product Management [electronic resource] : A Holistic and Practical Approach to Uncertainty Reduction / by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani. by Series: Springer Texts in Business and Economics
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015 In: Springer eBooks
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Availability: Items available for loan: (1)Call number: Business and Economics.

131.
Digital Darwinism [electronic resource] : Branding and Business Models in Jeopardy / by Ralf T. Kreutzer, Karl-Heinz Land. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Copernicus, 2015 In: Springer eBooks
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Availability: Items available for loan: (1)Call number: Business and Economics.

132.
Supply Chain Management and Advanced Planning [electronic resource] : Concepts, Models, Software, and Case Studies / edited by Hartmut Stadtler, Christoph Kilger, Herbert Meyr. by Series: Springer Texts in Business and Economics
Edition: 5th ed. 2015.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015 In: Springer eBooks
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Availability: Items available for loan: (1)Call number: Business and Economics.

133.
Growing Brands Through Sponsorship [electronic resource] : An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance / by Philip Gross. by Series: Strategie, Marketing und Informationsmanagement
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015 In: Springer eBooks
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Availability: Items available for loan: (1)Call number: Business and Economics.

134.
The Replication of Retail Fashion Formats into Foreign Countries [electronic resource] : A Qualitative Analysis / by Christoph Schröder. by Series: Handel und Internationales Marketing Retailing and International Marketing
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015 In: Springer eBooks
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Availability: Items available for loan: (1)Call number: Business and Economics.

135.
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness [electronic resource] : Sponsorship in a National and International Environment / by Christian Lucas. by Series: Applied Marketing Science / Angewandte Marketingforschung
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

136.
Advances in Advertising Research (Vol. V) [electronic resource] : Extending the Boundaries of Advertising / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki. by Series: European Advertising Academy ; 5
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015 In: Springer eBooks
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Availability: Items available for loan: (1)Call number: Business and Economics.

137.
Vertical Brand Portfolio Management [electronic resource] : Strategies for Integrated Brand Management between Manufacturers and Retailers / by Diederich Bakker. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015 In: Springer eBooks
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138.
Determinants of Private Label Attitude [electronic resource] : Predicting Consumers' Brand Preferences Using Psychographics / by Stefanie Weiß. by Series: BestMasters
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015 In: Springer eBooks
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139.
Staying the Consumption Course [electronic resource] : Exploring the Individual Lock-in Process in Service Relationships / by Benjamin Krischan Schulte. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015 In: Springer eBooks
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140.
Social Media for Scientific Institutions [electronic resource] : How to Attract Young Academics by Using Social Media as a Marketing Tool / by Daniel Hurrle, Julia Postatny. by Series: BestMasters
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015 In: Springer eBooks
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141.
Selected Essays on Corporate Reputation and Social Media [electronic resource] : Collection of Empirical Evidence / by Markus Kick. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015 In: Springer eBooks
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142.
The Paradox of Points [electronic resource] : Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs / by Sören Köcher. by Series: Applied Marketing Science / Angewandte Marketingforschung
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015 In: Springer eBooks
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143.
Factors Driving Social Network Site Usage [electronic resource] / by Claus-Peter H. Ernst. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015 In: Springer eBooks
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144.
Use of Market Data in the Recruitment of High Potentials [electronic resource] : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry / by Jan Posthumus. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015 In: Springer eBooks
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145.
Business Relationship Management and Marketing [electronic resource] : Mastering Business Markets / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger. by Series: Springer Texts in Business and Economics
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015 In: Springer eBooks
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Availability: Items available for loan: (1)Call number: Business and Economics.

146.
Chinese Strategic Decision-making on CSR [electronic resource] / by Shuo Wang. by Series: CSR, Sustainability, Ethics & Governance
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015 In: Springer eBooks
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147.
148.
From Coal to Biotech [electronic resource] : The Transformation of DSM with Business School Support / by Jean-Pierre Jeannet, Hein Schreuder. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015 In: Springer eBooks
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Availability: Items available for loan: (1)Call number: Business and Economics.

149.
Managing in Recovering Markets [electronic resource] / edited by S. Chatterjee, N.P. Singh, D.P. Goyal, Narain Gupta. by Series: Springer Proceedings in Business and Economics
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: New Delhi : Springer India : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Business and Economics.

150.
Industrial Engineering, Management Science and Applications 2015 [electronic resource] / edited by Mitsuo Gen, Kuinam J. Kim, Xiaoxia Huang, Yabe Hiroshi. by Series: Lecture Notes in Electrical Engineering ; 349
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Computer Science.

151.
Mapping Urban Practices Through Mobile Phone Data [electronic resource] / by Paola Pucci, Fabio Manfredini, Paolo Tagliolato. by Series: SpringerBriefs in Applied Sciences and Technology
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Earth and Environmental Science.

152.
Sustainable Future Energy Technology and Supply Chains [electronic resource] : A Multi-perspective Analysis / edited by Federica Cucchiella, Lenny Koh. by Series: Green Energy and Technology
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Energy.

153.
Offshore Service Industry and Logistics Modeling in the Gulf of Mexico [electronic resource] / by Mark J Kaiser. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Energy.

154.
Handbook of Bioenergy [electronic resource] : Bioenergy Supply Chain - Models and Applications / edited by Sandra D. Eksioglu, Steffen Rebennack, Panos M. Pardalos. by Series: Energy Systems
Edition: 1st ed. 2015.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Energy.

155.
The Handbook of Service Innovation [electronic resource] / edited by Renu Agarwal, Willem Selen, Göran Roos, Roy Green. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London : Springer London : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

156.
New Challenges for Data Design [electronic resource] / edited by David Bihanic. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London : Springer London : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

157.
The Perception of Quality [electronic resource] : Mapping Product and Service Quality to Consumer Perceptions / by George N. Kenyon, Kabir C. Sen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London : Springer London : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

158.
Transport and Logistics in a Globalizing World [electronic resource] : A Focus on Italy / by Ilaria Mariotti. by Series: SpringerBriefs in Applied Sciences and Technology
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

159.
Railway Infrastructure Security [electronic resource] / edited by Roberto Setola, Antonio Sforza, Valeria Vittorini, Concetta Pragliola. by Series: Topics in Safety, Risk, Reliability and Quality ; 27
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

160.
Proceedings of the 7th World Congress on Engineering Asset Management (WCEAM 2012) [electronic resource] / edited by Woo Bang Lee, Byeongkuen Choi, Lin Ma, Joseph Mathew. by Series: Lecture Notes in Mechanical Engineering
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

161.
Computing in Research and Development in Africa [electronic resource] : Benefits, Trends, Challenges and Solutions / edited by Abdoulaye Gamatié. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

162.
163.
Integrated Management Systems [electronic resource] / by Marek Bugdol, Piotr Jedynak. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

164.
Advances in Integrated and Sustainable Supply Chain Planning [electronic resource] : Concepts, Methods, Tools and Solution Approaches toward a Platform for Industrial Practice / by José Miguel Laínez-Aguirre, Luis Puigjaner. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

165.
Index and Query Methods in Road Networks [electronic resource] / by Jun Feng, Toyohide Watanabe. by Series: Smart Innovation, Systems and Technologies ; 29
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

166.
Decision Models in Engineering and Management [electronic resource] / edited by Patricia Guarnieri. by Series: Decision Engineering
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

167.
Doubt-Free Uncertainty In Measurement [electronic resource] : An Introduction for Engineers and Students / by Colin Ratcliffe, Bridget Ratcliffe. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

168.
169.
170.
Sustainability through Service [electronic resource] : Perspectives, Concepts and Examples / by Adi Wolfson, Shlomo Mark, Patrick M. Martin, Dorith Tavor. by Series: SpringerBriefs in Applied Sciences and Technology
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

171.
172.
Integrated Occupational Safety and Health Management [electronic resource] : Solutions and Industrial Cases / edited by Seppo Väyrynen, Kari Häkkinen, Toivo Niskanen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

173.
Concurrent Engineering in the 21st Century [electronic resource] : Foundations, Developments and Challenges / edited by Josip Stjepandić, Nel Wognum, Wim J.C. Verhagen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

174.
Road Traffic Congestion: A Concise Guide [electronic resource] / by John C. Falcocchio, Herbert S. Levinson. by Series: Springer Tracts on Transportation and Traffic ; 7
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

175.
International Human Resources Management [electronic resource] : Challenges and Changes / edited by Carolina Machado. by Series: Management and Industrial Engineering
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

176.
Ontology Modeling in Physical Asset Integrity Management [electronic resource] / edited by Vahid Ebrahimipour, Soumaya Yacout. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

177.
Humanitarian Logistics and Sustainability [electronic resource] / edited by Matthias Klumpp, Sander de Leeuw, Alberto Regattieri, Robert de Souza. by Series: Lecture Notes in Logistics
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

178.
9th WCEAM Research Papers [electronic resource] : Volume 1 Proceedings of 2014 World Congress on Engineering Asset Management / edited by Joe Amadi-Echendu, Changela Hoohlo, Joe Mathew. by Series: Lecture Notes in Mechanical Engineering
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

179.
Long Term Warranty and After Sales Service [electronic resource] : Concept, Policies and Cost Models / by Anisur Rahman, Gopinath Chattopadhyay. by Series: SpringerBriefs in Applied Sciences and Technology
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

180.
Planning and Scheduling for Maritime Container Yards [electronic resource] : Supporting and Facilitating the Global Supply Network / by Wenkai Li, Yong Wu, Mark Goh. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

181.
Lean Management Beyond Manufacturing [electronic resource] : A Holistic Approach / by Sanjay Bhasin. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

182.
Intelligent Techniques in Engineering Management [electronic resource] : Theory and Applications / edited by Cengiz Kahraman, Sezi Çevik Onar. by Series: Intelligent Systems Reference Library ; 87
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

183.
PAL Driven Organizational Learning: Theory and Practices [electronic resource] : A Light on Learning Journey of Organizations / edited by Kris M. Y. Law, Kong Bieng Chuah. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

184.
Purposeful Engineering Economics [electronic resource] / by Ronald A. Chadderton. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

185.
Planning and Control of Maintenance Systems [electronic resource] : Modelling and Analysis / by Salih O. Duffuaa, A. Raouf. by
Edition: 2nd ed. 2015.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

186.
Environmental Management [electronic resource] : The Supply Chain Perspective / by Christina W.Y. Wong, Kee-hung Lai, Y.H. Venus Lun, T.C. Edwin Cheng. by Series: SpringerBriefs in Applied Sciences and Technology
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

187.
188.
189.
Automated Guided Vehicle Systems [electronic resource] : A Primer with Practical Applications / by Günter Ullrich. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

190.
191.
Next Frontier in Agent-based Complex Automated Negotiation [electronic resource] / edited by Katsuhide Fujita, Takayuki Ito, Minjie Zhang, Valentin Robu. by Series: Studies in Computational Intelligence ; 596
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Tokyo : Springer Japan : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

192.
193.
Infrastructure Investments in Developing Economies [electronic resource] : The Case of Vietnam / by Giang Dang, Low Sui Pheng. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Singapore : Springer Singapore : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

194.
Enterprise Risk Management in International Construction Operations [electronic resource] / by Xianbo Zhao, Bon-Gang Hwang, Sui Pheng Low. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Singapore : Springer Singapore : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Engineering.

195.
Innovations in Social Marketing and Public Health Communication [electronic resource] : Improving the Quality of Life for Individuals and Communities / edited by Walter Wymer. by Series: Applying Quality of Life Research, Best Practices
Edition: 1st ed. 2015.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Humanities, Social Sciences and Law.

196.
R for Marketing Research and Analytics [electronic resource] / by Chris Chapman, Elea McDonnell Feit. by Series: Use R!
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Mathematics and Statistics.

197.
Data Science, Learning by Latent Structures, and Knowledge Discovery [electronic resource] / edited by Berthold Lausen, Sabine Krolak-Schwerdt, Matthias Böhmer. by Series: Studies in Classification, Data Analysis, and Knowledge Organization
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015 In: Springer eBooks
Online resources:
Availability: Items available for loan: (1)Call number: Mathematics and Statistics.

198.
Propuesta de un plan de marketing como contribución al incremento de las ventas de la distribuidora fama del cantón Bolívar. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2018
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: T-AE / 124.

199.
Plan de marketing para fortalecer el posicionamiento del chocolate a nivel nacional de la Corporación Fortaleza del Valle-cantón Bolívar. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2018
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: T-AE / 133.

200.
Plan de marketing para los productos de la cooperativa agropecuaria Chone Ltda. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2018
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: T-AE / 135.

201.
Plan de marketing para la sucursal del Comisariato Don Paco en la Ciudad de Chone. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2018
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: TT-AE / 7.

202.
Plan de marketing para el fortalecimiento del ecoturismo en el Humedal La Segua, Cantón Chone. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2018
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: T-T / 89.

203.
Investigación de mercados. by
Edition: Décima Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Cengage Learning 2016
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.83 / M478, ...

204.
Manual calidad de servicio y atención al cliente. by
Edition: Tercera edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: España CEP 2009
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.812 / C399.

205.
Plan de marketing para la reactivación hotelera de Manta, Portoviejo y Pedernales, afectados por el terremoto del 16 de abril en Manabí by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2019
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: TT-T / 14.

206.
Propuesta de plan de marketing con soporte en las TIC´S para la cooperativa de ahorro y crédito COACMES de San Jacinto. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2019
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: TT-AE / 26.

207.
Caracterización de la demanda turística colombiana en función de los destinos turísticos de la región 1 y la provincia de Pichincha de Ecuador by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2019
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: TT-MT / 3.

208.
Marketing en el sector turístico. by Series: Hostelería y Turismo
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid, España Sintesis 2015
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / M387.

209.
Ecoturismo. Hacia una gestión sostenible moderna. by Series: Biblioteca de Turismo
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: España Sintesis 2016
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 338.4791 / B641.

210.
Marketing del turismo cultural. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid, España ESIC Editorial 2016
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / R311.

211.
Ciencia UNEMI. by Series: V,p,n ; Pag.99, N°7.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Milagro, Guayas Institución educativa 2012
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: R-UNEMI.

212.
Ciencia UNEMI by Series: V,p,n ; Pag.93, N°10.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Milagro, Guayas Institución educativa 2013
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: R-UNEMI.

213.
Plan de marketing para el desarrollo turístico de la parroquia Cojimíes provincia de Manabí. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2019
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: TT-T / 25.

214.
Plan de marketing para el posicionamiento del chocolate orgánico de la asociación “ASOPAPROPIE” en la provincia de Manabí. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2019
Dissertation note: ESPAM MFL
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: TT-AE / 41.

215.
Factores críticos de éxito de la comercialización en las asociaciones arroceras del cantón Sucre. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2020
Dissertation note: ESPAM MFL 2020
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: TT-MADME / 12.

216.
Gestión administrativa de compraventa. by Series: Ciclos formativos. Grado medio
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid, España McGraw-Hill 2009
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658 / L864.

217.
Plan de marketing operativo en la dulcería tradicional Los Almendros agencia Rocafuerte. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: spa.
Publication details: Calceta, Ecuador ESPAM MFL 2020
Dissertation note: ESPAM MFL 2020
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: TT-MADME / 19.

218.
MKTG. Marketing. by
Edition: Octava Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Cengage Learning 2019
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / L218.

219.
Coloquio. by Series: V,p,n ; Año 11, Pag.44, N°40;
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: spa,
Publication details: Azuay-Ecuador Institución educativa 2009
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: R-UA.

220.
Espam ciencia. Revista científica. by Series: V,p,n ; Vol.6, Pag 49, N°1;
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Manabí-Ecuador Humus Editorial 2015
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (17)Call number: R-ESPAM MFL, ...

221.
Shathiri. by Series: V,p,n ; Pag 234, N°7;
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Carchi-Ecuador Institución educativa 2014
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: R-UPEC.

222.
Estrategia de marketing. by
Edition: Sexta Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Cengage Learning 2018
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / F383.

223.
Marketing público. Investigación, aplicaciones y estrategia. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid, España ESIC Editorial 2012
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / R926, ...

224.
Marketing con aplicaciones para América Latina. by
Edition: Primera Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Cengage Learning 2018
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / L218.

225.
Comportamiento del consumidor. by
Edition: Séptima Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México Cengage Learning 2018
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.834 2 / H867.

226.
Sistemas informáticos aplicados al turismo. by Series: Economía y Empresa
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid, España Ediciones Pirámide 2015
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 338.4791 / G939.

227.
La Performance estratégica del sector digital. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: España Independently published 2021
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.84 / G934.

228.
Gestión empresarial desde un enfoque de marketing. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Calceta, Ecuador ESPAM MFL Editorial Humus 2023
Availability: Items available for loan: CIBESPAM-MFL (4)Call number: 658.4 / SA232, ... Not available: CIBESPAM-MFL: Checked out (1).

229.
Design thinking en el turismo: técnicas para el diseño de experiencias memorables. by Series: Hotelería, gastronomía y turismo
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Caba, Argentina Urgeman Editor 2022
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 338.4791 / P949, ...

230.
Marketing para emprender. by
Edition: Primera Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Bogotá, Colombia Ediciones de la U 2019
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / SCH357, ...

231.
Ética, deontología y responsabilidad social empresarial. by
Edition: Primera Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid ESIC Editorial 2020
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 174.4 / V139, ...

232.
Herramientas de management para enfrentar la incertidumbre. by
Edition: Primera Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Buenos Aires, Argentina Cengage Learning 2011
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658 / C963.

233.
Marketing 4.0: Transforma tu estrategia para atraer al consumidor digital. by
Edition: Tercera Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid, España Lid Editorial 2020
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.84 / K87, ...

234.
Marketing 5.0: Tecnología para la humanidad. by
Edition: Segunda Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid, España LID Editorial 2023
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.84 / K87, ...

235.
Saint-Gobain 1665-2015 El pasado del futuro. by
Edition: Primera Edición
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Francia Albín, Michel 2015
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.9 / D342.

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