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1.
Fundamentos de Marketing. by Language: Spa
Publication details: México . D.F. Pearson Prentice Hall 2009
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / H557, ...

2.
Comercio y marketing internacional. by
Edition: Cuarta Edición
Language: Spa
Publication details: México Cengage Learning 2010
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 382 / L616.

3.
Marketing de servicios. Conceptos, estrategias y casos. by
Edition: Cuarta Edición
Language: Spa
Publication details: México, D.F. Cengace Learning 2012
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / H699, ...

4.
Marketing. by
Edition: Undécima Edición
Language: Spa
Publication details: México, D.F. Cengage Learning 2011
Availability: Items available for loan: CIBESPAM-MFL (3)Call number: 658.8 / L218, ...

5.
Dirección de marketing. Gestión estratégica y operativa del mercado. by
Edition: Segunda Edición
Language: Spa
Publication details: México McGraw-Hill 2009
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / L177, ...

6.
Estrategia de marketing. by
Edition: Quinta Edición
Language: Spa
Publication details: México Cengage Learning 2012
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / F383, ...

7.
Marketing de servicios. Zeithaml by
Edition: Quinta Edición
Language: Spa
Publication details: México McGraw-Hill 2009
Availability: Items available for loan: CIBESPAM-MFL (4)Call number: 658.8 / Z48, ...

8.
Marketing internacional by
Edition: Décima Cuarta Edición
Language: Spa
Publication details: México Mc Graw Hill 2010
Availability: Items available for loan: CIBESPAM-MFL (3)Call number: 658.8 / C359, ...

9.
Marketing Internacional. by
Edition: Quinta Edición
Language: Spa
Publication details: México Pearson 2009
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / K26.

10.
Marketing contemporáneo. by
Edition: Décima Quinta Edición
Language: Spa
Publication details: México Cengage Learning 2012
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / K96, ...

11.
Marketing político. by Language: Spanish
Publication details: México Cengage Learning 2011
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / L616, ...

12.
Publicidad, promoción y comunicación integral en marketing. by
Edition: Cuarta Edición
Language: Spa
Publication details: Mexico Prentice Hall 2010
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 659.1 / C626, ...

13.
Marketing de servicios. Personal, tecnología y estrategia. by
Edition: Sexta Edicón
Language: Spa
Publication details: México . D.F. Pearson 2009
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / L944.

14.
Marketing internacional. by Language: Spa
Publication details: México, D.F. McGraw- Hill 2001
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / G216.

15.
Marketing. Las ideas, el conocimiento y la acción. by Language: Spa
Publication details: México Pearson Prentice Hall 2008
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / B595, ...

16.
Canales de marketing y distribución comercial. Un enfoque de administración de relaciones. by
Edition: Segunda Edición
Language: Spa
Publication details: México Mc Graw Hill 2005
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / P393, ...

17.
La Esencia de la Estrategia de Marketing. La estrategia a partir del consumidor. by Language: Spa
Publication details: México D.F., México Cengage Learning 2011
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / H768, ...

18.
Administración de ventas. by
Edition: Octava Edición
Language: spa.
Publication details: México Pearson Educación 2012
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.81 / J62.

19.
Introducción a los negocios. En un mundo cambiante. by
Edition: Séptima Edición
Language: Spanish
Publication details: México McGraw-Hill Interamericana Editores S.A. 2010
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 650.1 / F383.

20.
El futuro de los negocios. by
Edition: Quinta Edición
Language: spa.
Publication details: México Thompson Editores 2007
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 650.1 / G536.

21.
Negocios internacionales. Ambientes y operaciones. by
Edition: Decimosegunda Edición
Language: spa.
Publication details: México Pearson Educación 2010
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.18 / D186, ...

22.
Negocios internacionales. Un enfoque de administración estratégica. by Language: spa.
Publication details: México McGraw-Hill 1997
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.18 / R932.

23.
Marketing Experiencia, liderazgo, innovación. by
Edition: Novena Edición
Language: Spa
Publication details: México McGraw Hill Educación 2009
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / K39, ...

24.
Fundamentos de marketing. Ejercicios en internet. Suplemento a la obra. by
Edition: Onceava Edición
Language: Spa
Publication details: México McGraw-Hill 2000
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / ST792.

25.
Tu potencial emprendedor. by
Edition: Primera Edición
Language: Spanish
Publication details: México Pearson Educación 2007
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.11 / OL51.

26.
Gestión de destinos turísticos. Cómo atraer personas a polos, ciudades y países. by Language: spa.
Publication details: México Trillas 2009
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 338.4791 / V679, ...

27.
Introducción al turismo. by Language: spa.
Publication details: México Trillas 1991 (reimp. 2012)
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 338.4791 / G981.

28.
Comportamiento del consumidor. by
Edition: Octava Edición
Language: spa.
Publication details: México Pearson Educación 2005
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8342 / SC333.

29.
Fundamentos de marketing. by
Edition: Octava Edición
Language: spa.
Publication details: México Pearson Educación 2008
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / K87.

30.
Introducción al turismo. by Language: spa.
Publication details: México Trillas 1991 (reimp. 1997)
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 338.4791 / G981.

31.
Investigación de mercados. by
Edition: Décima Edición
Language: Spa
Publication details: México Cengage Learning 2016
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.83 / M478, ...

32.
MKTG. Marketing. by
Edition: Octava Edición
Language: spa.
Publication details: México Cengage Learning 2019
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / L218.

33.
Estrategia de marketing. by
Edition: Sexta Edición
Language: Spanish
Publication details: México Cengage Learning 2018
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / F383.

34.
Marketing con aplicaciones para América Latina. by
Edition: Primera Edición
Language: Spanish
Publication details: México Cengage Learning 2018
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / L218.

35.
Comportamiento del consumidor. by
Edition: Séptima Edición
Language: Spanish
Publication details: México Cengage Learning 2018
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.834 2 / H867.

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