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1.
Marketing. Las ideas, el conocimiento y la acción. by Language: Spa
Publication details: México Pearson Prentice Hall 2008
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / B595, ...

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La Esencia de la Estrategia de Marketing. La estrategia a partir del consumidor. by Language: Spa
Publication details: México D.F., México Cengage Learning 2011
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / H768, ...

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