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1. Comportamiento del consumidor

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: Décima EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Pearson Education Prentice Hall 2010Availability: Items available for loan: [Call number: 658.8342 / SC333] (2).

2. Investigación de mercados.

by McDaniel, Carl | Gates, Roger.

Edition: Octava EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Cengage Learning 2011Availability: Items available for loan: [Call number: 658.83 / M478] (2).

3. Investigación de mercados. En un ambiente de información digital.

by Hair, Joseph F | Bush, Robert P. Ortinau, David J.

Edition: Cuarta EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México McGraw Hill 2010Availability: Items available for loan: [Call number: 658.83 / H153] (2).

4. Introducción a la investigación de mercados. Enfoque para América latina.

by Benassini, Marcela.

Edition: Segunda EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Pearson 2009Availability: Items available for loan: [Call number: 658.83 / B456] (1).

5. Segmentación de mercados.

by Fernández Valiñas, Ricardo.

Edition: Tercera EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México McGraw Hill 2009Availability: Items available for loan: [Call number: 658.8 / F363] (2).

6. Innovación en la investigación de mercados.

by Aragón Marina, Inmaculada | Bonnelly Ricart, Rafael | Cárdenas Castañedas, Claudia | Cavallazzi González, Margarita | Herrera Mora, Camilo | Kahane, Santiago | Márquez Valencia, Luis Fernando | Martínez Vela, Santiago | Umaña Salinas, Martha Cecilia.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Bogotá, Colombia Alfaomega 2011Availability: Items available for loan: [Call number: 658.83 / AR659] (2).

7. Mercadotecnia.

by Fischer de la Vega, Laura Estela | Callado Espejo, Jorge.

Edition: Cuarta EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México McGraw Hill 2011Availability: Items available for loan: [Call number: 658.8 / F529] (3).

8. Casos de mercadotecnia.

by Fischer de la Vega, Laura | Espejo Callado, Jorge.

Edition: Segunda EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México McGraw Hill 2008Availability: Items available for loan: [Call number: 658.8 / F529] (1).

9. Nuevo producto. Creatividad, innovación y marketing.

by Schnarch Kirberg, Alejandro.

Edition: Tercera EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Bogotá, Colombia McGraw-Hill 2001Availability: Items available for loan: [Call number: 658.83 / SC357] (1).

10. Investigación comercial.

by García Ferrer, Gemma.

Edition: Tercera EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Madrid, España ESIC Editorial 2012Availability: Items available for loan: [Call number: 658.83 / G216] (1).

11. Comercialización de eventos.

by Roca Prats, José Luis.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Madrid- España Editorial Sintesis 2012Availability: Items available for loan: [Call number: 659.19 / R669] (1).

12. Alojamiento turístico rural. Gestión y comercialización.

by Martínez, Francisco Juan | Solsona Monzonís, Javier [Autor].

Edition: Segunda EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Madrid- España Editorial Síntesis 2013Availability: Items available for loan: [Call number: 338.4791 / M385] (1).

13. Manual de la Uchuva. Manejo- propagación- tutorado- fertilización.

by Durán Ramírez, Felipe.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Bogotá- Colombia Grupo Latino Editores 2009Availability: Items available for loan: [Call number: 634.4 / D948] (1).

14. Gerencia de mercadeo y ambiente.

by Leiva Pérez, Agustín | Macías Andrade, Edison | Najarro Quintero, Rodolfo | Bernal Gutierrez, Azucena | Andrade Candell, Joffre.

Edition: Primera EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador Editorial Humus ESPAM MFL 2017Availability: Items available for loan: [Call number: 658.802 / L533] (6).

15. Plan de mercadeo para pequeños productores de pollos broiler, del sitio La Pastora - cantón Tosagua.

by Navarrete Ormaza, Betsy Natali | Párraga Ramírez, Gema Antonia [Coautor] | Vera Muñoz, Lady Nathaly [Tutor].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador ESPAM MFL 2012Dissertation note: ESPAM MFL Online access: Click here to access online Availability: Items available for loan: [Call number: T-AE / 15] (1).

16. Plan de mercadeo de los productos lácteos elaborados en los talleres agroindustriales de la Espam MFL.

by Espinoza Sabando, Gabriel Hernán | Molina Valarezo, Colombo Xavier | Palacios Zurita, Alexander [Tutor].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador ESPAM MFL 2012Dissertation note: ESPAM MFL Online access: Click here to access online Availability: Items available for loan: [Call number: T-AE / 25] (1).

17. Plan de mercadeo del producto pelletizado para ganado bovino lechero del taller de procesos de harinas y balanceados de la ESPAM MFL.

by Párraga Basurto, Jalder Javier | Menoscal Chichanda, Wilson Javier [Coautor] | Mendoza Ponce, Henry Xavier [Tutor].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador ESPAM MFL 2012Dissertation note: ESPAM MFL Online access: Click here to access online Availability: Items available for loan: [Call number: T-AE / 28] (1).

18. Plan de mercadeo de los principales productos ahumados que se elaboran en el taller de procesos cárnicos ESPAM-MFL.

by Cusme Zambrano, Dalida Estefania | Ganchozo Párraga, María Johanna [Coautor] | Palacios Zurita, Alexander [Tutor].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador ESPAM MFL 2013Dissertation note: ESPAM MFL Online access: Click here to access online Availability: Items available for loan: [Call number: T-AE / 31] (1).

19. Estudio de factibilidad en la elaboración de mortadela pizza en el taller de cárnicos ESPAM MFL.

by Mendoza Reyna, Silvia Verónica | Zambrano Loor, Fulton Perfecto [Coautor] | Sarmentero Bon, Ileana [Tutor].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador ESPAM MFL 2013Dissertation note: ESPAM MFL Online access: Click here to access online Availability: Items available for loan: [Call number: T-AE / 37] (1).

20. Plan de mercadeo del dulce de leche en el taller de procesos lácteos de la ESPAM MFL.

by Moncayo Torres, María Victoria | Zambrano Lasso, Dolores Andrea [Coautor] | Palacios Zurita, Alexander [Tutor].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador ESPAM MFL 2013Dissertation note: ESPAM MFL Online access: Click here to access online Availability: Items available for loan: [Call number: T-AE / 41] (1).

21. Investigación de mercados.

by McDaniel, Carl | Gates, Roger.

Edition: Décima EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Cengage Learning 2016Availability: Items available for loan: [Call number: 658.83 / M478] (2).

22. Propuesta de plan de marketing con soporte en las TIC´S para la cooperativa de ahorro y crédito COACMES de San Jacinto.

by Moreira Saltos, Stefany Jazmín | Sánchez Huerta, Jesús Andres [Coautor] | Montesdeoca Calderón, María Gabriela [Tutor].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador ESPAM MFL 2019Dissertation note: ESPAM MFL Online access: Click here to access online Availability: Items available for loan: [Call number: TT-AE / 26] (1).

CONTACTO
Dirección: Oficinas Centrales:
Calceta, 10 de Agosto #82 y Granda Centeno
Teléfonos: 593-5-2685134/156 |
Campus Politécnico: Sitio “El Limón”,
Telf: 593-5-2685048/035
Correos:
biblioteca@espam.edu.ec
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