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1. Fundamentos de Marketing.

by Hernández Garnica, Clotilde | Maubert Viveros, Claudio Alfonso.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México . D.F. Pearson Prentice Hall 2009Availability: Items available for loan: [Call number: 658.8 / H557] (2).

2. Comercio y marketing internacional.

by Lerma Kirchner, Alejandro Eugenio | Márquez Castro, Enrique.

Edition: Cuarta EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Cengage Learning 2010Availability: Items available for loan: [Call number: 382 / L616] (1).

3. Marketing de servicios. Conceptos, estrategias y casos.

by Hoffman, Douglas K | Bateson G, John e.

Edition: Cuarta EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México, D.F. Cengace Learning 2012Availability: Items available for loan: [Call number: 658.8 / H699] (2).

4. Marketing.

by Lamb, Charles W | Hair, Joseph F. McDaniel, Carl.

Edition: Undécima EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México, D.F. Cengage Learning 2011Availability: Items available for loan: [Call number: 658.8 / L218] (3).

5. Dirección de marketing. Gestión estratégica y operativa del mercado.

by Lambin, Jean Jacques | Galluci, Carlo. Sicurello, Carlos.

Edition: Segunda EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México McGraw-Hill 2009Availability: Items available for loan: [Call number: 658.8 / L177] (2).

6. Estrategia de marketing.

by Ferrell, O.C | Hartline, Michael D.

Edition: Quinta EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Cengage Learning 2012Availability: Items available for loan: [Call number: 658.8 / F383] (2).

7. Marketing. Planeación estratégica de la teoría a la práctica.

by McCarthy, Jerome E | Perreault, William D.

Edition: Undécima EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Santafé de Bogotá Colombia Mc Graw Hill 1996Availability: Items available for loan: [Call number: 658.8 / M478] (2).

8. Logística comercial Gestión comercial y marketing. Comercio y marketing

by López Fernández, Rodrigo.

Edition: Segunda EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Madrid España Paraninfo 2010Availability: Items available for loan: [Call number: 658.8 / L864] (1).

9. Marketing de servicios. Zeithaml

by Zeithaml, Valerie A | Bitner, Mary Jo. Gremler, Dwayne D.

Edition: Quinta EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México McGraw-Hill 2009Availability: Items available for loan: [Call number: 658.8 / Z48] (4).

10. Marketing internacional

by Cateora, Philip R | Gilly, Mary C. Graham, John L.

Edition: Décima Cuarta EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Mc Graw Hill 2010Availability: Items available for loan: [Call number: 658.8 / C359] (3).

11. Marketing en el fitness. Gestión de servicios deportivos: fidelizar y captar nuevos clientes.

by Nardi, Marco | Gambau i Pinasa, Vicente. Claude Ferrand, Alain.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Barcelona España Editorial Paidrotribo 2012Availability: Items available for loan: [Call number: 658.8 / N223] (2).

12. Marketing internacional.

by Nieto Churruca, Ana | García Lonas, Olegario Llamazares.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Madrid España Pirámide 2004Availability: Items available for loan: [Call number: 658.8 / N677] (1).

13. Marketing Internacional.

by Keegan, Warren J | Green, Mark c.

Edition: Quinta EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Pearson 2009Availability: Items available for loan: [Call number: 658.8 / K26] (1).

14. Marketing contemporáneo.

by Kurtz, David L.

Edition: Décima Quinta EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Cengage Learning 2012Availability: Items available for loan: [Call number: 658.8 / K96] (2).

15. Marketing político.

by Lerma Kerchner, Alejandro E | Bárcena Juárez, Sergio. Vite López, Romeo.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Cengage Learning 2011Availability: Items available for loan: [Call number: 658.8 / L616] (2).

16. Publicidad, promoción y comunicación integral en marketing.

by Clow, Kenneth E | Baack, Donald.

Edition: Cuarta EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Mexico Prentice Hall 2010Availability: Items available for loan: [Call number: 659.1 / C626] (2).

17. Gestión de marketing en el turismo rural. Turismo y hostelería

by Mediano Serrano, Lucía.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Madrid España Pearson Educación 2004Availability: Items available for loan: [Call number: 658.8 / M489] (1).

18. Marketing de servicios. Personal, tecnología y estrategia.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: Sexta EdicónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México . D.F. Pearson 2009Availability: Items available for loan: [Call number: 658.8 / L944] (1).

19. Marketing. Guía didáctica.

by Ortega V. Mayra Janeth | Rojas Betancourt, Iván Gonzalo.

Edition: Segunda EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Loja Ecuador Universidad Técnica Particular de Loja 2010Availability: Items available for loan: [Call number: 658.8 / OR77] (1).

20. Marketing internacional

by Romero Granda, Ligia Maribel.

Edition: Cuarta EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Loja Ecuador Universidad Técnica Particular de Loja 2011Availability: Items available for loan: [Call number: 658.8 / R763] (2).

21. Marketing internacional.

by García Sordo, Juan B.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México, D.F. McGraw- Hill 2001Availability: Items available for loan: [Call number: 658.8 / G216] (1).

22. Marketing. Las ideas, el conocimiento y la acción.

by Bilancio, Guillermo.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Pearson Prentice Hall 2008Availability: Items available for loan: [Call number: 658.8 / B595] (2).

23. Marketing de los servicios.

by Grande Esteban, Ildefonso.

Edition: Cuarta EdicióMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Madrid España Esic Editorial 2005Availability: Items available for loan: [Call number: 658.8 / G751] (1).

24. Canales de marketing y distribución comercial. Un enfoque de administración de relaciones.

by Pelton, Lou E | Lumpkin, James R. Strutton, David.

Edition: Segunda EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Mc Graw Hill 2005Availability: Items available for loan: [Call number: 658.8 / P393] (2).

25. La Esencia de la Estrategia de Marketing. La estrategia a partir del consumidor.

by Homs, Ricardo.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México D.F., México Cengage Learning 2011Availability: Items available for loan: [Call number: 658.8 / H768] (2).

26. Imagen y marketing personal. Cómo venderse uno mismo.

by Carrizales Navarro, Raúl.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Lima Perú Amex Editora Palomino 2005Availability: Items available for loan: [Call number: 658.8 / C318] (1).

27. Domine el marketing para alcanzar el éxito.

by Palao, Jorge | Gómez García, Vicent.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Lima Perúa Palao Editores 2009Availability: Items available for loan: [Call number: 658.8 / P154] (1).

28. Posicionamiento de marca. Conceptos útiles de marketing estratégico.

by Lutz, Richard J | Weitz, Barton A.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Barcelona España McGraw-Hill Bresca Editorial, S.L Profite Editorial 2010Availability: Items available for loan: [Call number: 658.8 / L975] (1).

29. Administración II. Guía didáctica.

by Chávez Torres, Verónica A.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Loja, Ecuador UTPL 2008Availability: Items available for loan: [Call number: 658 / C512] (1).

30. Administración de ventas.

by Jobber, David | Lancaster, Geoff.

Edition: Octava EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Pearson Educación 2012Availability: Items available for loan: [Call number: 658.81 / J62] (1).

31. Introducción a los negocios En un mundo cambiante.

by Ferrell, O.C | Hirt, Geoffrey A | Ferrell, Linda.

Edition: Séptima EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México McGraw-Hill 2010Availability: Items available for loan: [Call number: 650.1 / F383] (1).

32. El futuro de los negocios.

by Gitman, Lawrence J | McDaniel, Carl.

Edition: Quinta EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Thompson Editores 2007Availability: Items available for loan: [Call number: 650.1 / G536] (1).

33. Negocios internacionales. Ambientes y operaciones.

by Daniels, John D | Radebaugh, Lee H | Sullivan, Daniel P.

Edition: Decimosegunda EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Pearson Educación 2010Availability: Items available for loan: [Call number: 658.18 / D186] (2).

34. Negocios internacionales. Un enfoque de administración estratégica.

by Rugman, Alan M | Hodgetts, Richard M.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México McGraw-Hill 1997Availability: Items available for loan: [Call number: 658.18 / R932] (1).

35. Marketing Experiencia, liderazgo, innovación.

by Kerin, Roger A | Hartley, Steven W. Rudelius, William | Castillón-Cantú, Roberto Garza [Revisión técnica.].

Edition: Novena EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México McGraw Hill Educación 20009Availability: Items available for loan: [Call number: 658.8 / K39] (2).

36. Marketing de servicios.

by Castillo Cuesta, María José.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Loja Ecuador Universidad Técnica Particular de Loja 2011Availability: Items available for loan: [Call number: 658.8 / C352] (1).

37. Fundamentos de marketing. Ejercicios en internet. Suplemento a la obra.

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: Onceava EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México McGraw-Hill 2000Availability: Items available for loan: [Call number: 658.8 / ST792] (1).

38. Lo fundamental y lo más efectivo acerca de los clientes.

by Jay, Ros | Fonseca, Gustavo Elías [Traducción.] | Narváez Rozo, Alberto [Revisión técnica.].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Santafé de Bogotá, Colombia McGraw Hill 2000Availability: Items available for loan: [Call number: 658.8 / J42] (1).

39. Lo fundamental y lo más efectivo acerca del marketing.

by Mariotti John | Ávila de Barón, Cecilia [Traducción.] | Narváez Rozo, Alberto [Revisión técnica.].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Bogotá, Colombia McGraw Hill 2002Availability: Items available for loan: [Call number: 658.8 / M342] (1).

40. Investigación integral de mercados. Decisiones sin incertidumbre.

by Jany Castro, José Nicolás.

Edition: Tercera EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Bogotá, Colombia McGraw Hill 2005Availability: Items available for loan: [Call number: 658.83 / J35] (1).

41. Investigación de mercados. Un enfoque aplicado.

by Kinnear, Thomas C | Taylor, James R.

Edition: Quinta EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Colombia McGraw Hill 1998Availability: Items available for loan: [Call number: 658.83 / K55] (1).

42. Nuevo producto. Creatividad, innovación y marketing.

by Schnarch Kirberg, Alejandro.

Edition: Tercera EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Bogotá, Colombia McGraw-Hill 2001Availability: Items available for loan: [Call number: 658.83 / SC357] (1).

43. Tu potencial emprendedor.

by Olmos Arrayales, Jorge.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Pearson Educación 2007Availability: Items available for loan: [Call number: 658.11 / OL51] (1).

44. Relevancia de la marca. Hacer a los competidores irrelevantes.

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Madrid, España Pearson Educación 2012Availability: Items available for loan: [Call number: 658.827 / AA111] (1).

45. Análisis multivariante aplicado. Aplicaciones al marketing, investigación de mercados, economía, dirección de empresas y turismo.

by Jiménez, Ezequiel Uriel | Aldás Manzano, Joaquín.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Madrid, España Thomson 2005Availability: Items available for loan: [Call number: 519.53 / J61] (1).

46. Publicidad y promoción en las empresas turísticas.

by Campo Martínez, Sara.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Madrid- España Editorial Síntesis 2011Availability: Items available for loan: [Call number: 659.19 / C198] (1).

47. Venta de servicios turísticos.

by Ameigeiras, Celia.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Madrid- España Editorial Síntesis 2012Availability: Items available for loan: [Call number: 338.4791 / AM498] (1).

48. Gestión de destinos turísticos: Cómo atraer personas a polos, ciudades y países.

by Vignati Scarpati, Federico.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Trillas 2009Availability: Items available for loan: [Call number: 338.4791 / V679] (2).

49. Marketing turístico.

by Ojeda García, Carmen Delia.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Madrid- España Paraninfo 2012Availability: Items available for loan: [Call number: 658.8 / OJ39] (1).

50. Marketing turístico.

by Escobar, Antonio.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Madrid- España Editorial Síntesis 2011Availability: Items available for loan: [Call number: 658.8 / ES74] (2).

51. Introducción al turismo.

by Gurría Di-Bella, Manuel.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Trillas 1991 (reimp. 2012)Availability: Items available for loan: [Call number: 338.4791 / G981] (1).

52. Comportamiento del consumidor.

by Shiffman, León G | Kanuk, Leslie Lazar.

Edition: Octava EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Pearson Educación 2005Availability: Items available for loan: [Call number: 658.8342 / SC333] (1).

53. Enciclopedia de marketing y ventas.

by Ferré Trenzano, José María | Robinat, José Ramón | Trigo Arana, Gustavo.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Barcelona, España Oceano Grupo Editorial [s.f.]Availability: Items available for loan: [Call number: 658.8 / F382] (1).

54. Enciclopedia del empresario.

by Oceano | Gispert, Carlos [Director Editorial].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Barcelona, España Oceano Grupo Editorial 2001Availability: Items available for loan: [Call number: 658.421 / OC15] (1).

55. Fundamentos de marketing.

by Kotler, Philip | Armstrong, Gary.

Edition: Octava EdiciónMaterial type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Pearson Educación 2008Availability: Items available for loan: [Call number: 658.8 / K87] (1).

56. Las 11 leyes inmutables de la creación de marcas en internet.

by Ries, Al | Ries, Laura.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Barcelona, España Deusto 2006Availability: Items available for loan: [Call number: 658.827 / R559] (1).

57. Liderazgo de marca.

by Aaker, David A | Joachimsthaler, E.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Barcelona, España Deusto 2006Availability: Items available for loan: [Call number: 658.827 / AA111] (1).

58. Los 10 pecados capitales del marketing. Indicios y soluciones.

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Barcelona, España Deusto 2006Availability: Items available for loan: [Call number: 658.8 / K87] (1).

59. Introducción al turismo.

by Gurría Di-Bella, Manuel.

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: México Trillas 1991 (reimp. 1997)Availability: Items available for loan: [Call number: 338.4791 / G981] (1).

60. Desarrollo de la marca turística del cantón Bolívar provincia de Manabí.

by Mora Faubla, María Alejandra | Rivadeneira Avellán, María José [Coautor] | Bayas Escudero, Johnny [Tutor].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador ESPAM MFL 2012Dissertation note: ESPAM MFL Online access: Click here to access online Availability: Items available for loan: [Call number: T-T / 8] (1).

61. Diseño de un plan de marketing turístico para el Hotel Escuela de la Espam MFL en el cantón Bolívar- provincia de Manabí.

by Moreira García, Onaira Karina | Macías Zambrano, María Luisa [Coautor] | Blanco González, Gilberto [Tutor].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador ESPAM MFL 2013Dissertation note: ESPAM MFL Online access: Click here to access online Availability: Items available for loan: [Call number: T-T / 13] (1).

62. Plan de marketing turístico para el desarrollo comercial del cantón Bolívar.

by González Santos, Yeimmi Antonia | Rodas Ríos, Diego Paúl [Coautor] | Mejía Ramos, Maribel [Tutor].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador ESPAM MFL 2014Dissertation note: ESPAM MFL Online access: Click here to access online Availability: Items available for loan: [Call number: T-T / 28] (1).

63. Plan de marketing para la comercialización turística del hostal Carrizal Inn en el cantón Bolívar provincia de Manabí.

by Cobeña López, Danny Daniel | Párraga Muñoz, Lisbeth Alexandra [Coautor] | Félix Mendoza, Ángel Guillermo [Tutor].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador ESPAM MFL 2014Dissertation note: ESPAM MFL Online access: Click here to access online Availability: Items available for loan: [Call number: T-T / 34] (1).

64. Promoción turística basada en un sitio web para el desarrollo turístico del cantón Bolívar.

by Palma Cedeño, Ramón Wilfrido | Zambrano Faubla, Carlos Renán [Coautor] | Alfonso Alfonso, Rodney [Tutor].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador ESPAM MFL 2017Dissertation note: ESPAM MFL Online access: Click here to access online Availability: Items available for loan: [Call number: T-T / 61] (1).

65. Estudio de mercado para la construcción de un resort que fomente el desarrollo turístico rural en el cantón Chone.

by Chávez Roca, Rosa Elvira | Solórzano Champan, Paola del Rocío [Coautor] | Blanco González, Gilberto [Tutor].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador ESPAM MFL 2017Dissertation note: ESPAM MFL Online access: Click here to access online Availability: Items available for loan: [Call number: T-T / 62] (1).

66. Plan de marketing turístico territorial que fomente el desarrollo sostenible del cantón Chone.

by Mera Zambrano, Ángela Valeria | Solórzano Cusme, Danny Paul [Coautor] | Mejía Ramos, Consuelo Maribel [Tutor].

Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Calceta, Ecuador ESPAM MFL 2017Dissertation note: ESPAM MFL Online access: Click here to access online Availability: Items available for loan: [Call number: T-T / 68] (1).

67. Res non verba Revista científica

by Universidad Ecotec.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Guayaquil - Ecuador 2013Online access: Web Oficial Availability: Items available for loan: [Call number: R-ECOTEC] (1).

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