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1.
Planeación estratégica. El rumbo hacia el éxito. by
Edition: Segunda Edición
Language: spa.
Publication details: México Trillas 2008
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.401 2 / M963, ...

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2.
Investigación de mercados en entornos digitales y convencionales. Una visión integradora. by Language: Spanish
Publication details: Madrid ESIC Editorial 2020
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.83 / V727.

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