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1.
Investigación de mercados. Un enfoque aplicado. by
Edition: Quinta Edición
Language: Spa
Publication details: Colombia McGraw Hill 1998
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.83 / K55.

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2.
Introducción a la investigación de mercados. by
Edition: Segunda Edición
Language: spa.
Publication details: Madrid, España ESIC Editorial 2015
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.83 / M562.

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