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1.
Estrategia de marketing. by
Edition: Quinta Edición
Language: Spa
Publication details: México Cengage Learning 2012
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / F383, ...

2.
Marketing. Las ideas, el conocimiento y la acción. by Language: Spa
Publication details: México Pearson Prentice Hall 2008
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / B595, ...

3.
La Esencia de la Estrategia de Marketing. La estrategia a partir del consumidor. by Language: Spa
Publication details: México D.F., México Cengage Learning 2011
Availability: Items available for loan: CIBESPAM-MFL (2)Call number: 658.8 / H768, ...

4.
Negocios internacionales. Un enfoque de administración estratégica. by Language: spa.
Publication details: México McGraw-Hill 1997
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.18 / R932.

5.
Lo fundamental y lo más efectivo acerca del marketing. by Series: Smart. Serie de gerencia práctica. MarketingLanguage: Spa
Publication details: Bogotá, Colombia McGraw Hill 2002
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / M342.

6.
Marketing del turismo rural. by
Edition: Tercera edición
Language: spa.
Publication details: España Piramide 2011
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: 658.8 / G215.

7.
Ciencia UNEMI by Series: V,p,n ; Pag.93, N°10.
Publication details: Milagro, Guayas Institución educativa 2013
Online resources:
Availability: Items available for loan: CIBESPAM-MFL (1)Call number: R-UNEMI.

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